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Popular Nigerian Women's Magazines and Discourses of Femininity: A Textual Analysis of Today's Woman, Genevieve, and Exquisite

Ogwude, Haadiza N
http://orcid.org/0000-0002-3875-0021
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou161643816575918

Abstract Details

2021, Master of Science (MS), Ohio University, Journalism (Communication).
This study evaluates the popular Nigerian-based women's magazines, Today's Woman, Genevieve, and Exquisite, to uncover how the editorial content of these publications represent Nigerian femininity and womanhood, using social representations theory, originally coined by Serge Moscovici in 1961, as a theoretical framework. This study also evaluates how the representations of women featured in the editorial content of these magazines align with the theory of africana womanism. By conducting a qualitative textual analysis of 60 articles, this study found that Nigerian women are most frequently and significantly represented by their jobs/careers, the condition of their bodies, their self-esteem/self-sufficiency, the opinions of others, and their life challenges. This construction of Nigerian femininity and womanhood supported the following tenets of africana womanism: ambition, role flexibility, recognition, strength, black female sisterhood, respect, wholeness, adaptable, self-definition, and male compatibility.
Elizabeth Hendrickson (Committee Chair)
Eddith Dashiell (Committee Member)
Rosanna Planer (Committee Member)
153 p.
African Studies; Black Studies; Gender Studies; Journalism; Mass Communications; Mass Media; Sub Saharan Africa Studies; Womens Studies
africana womanism; womanism; feminism; media; magazines; female representation in media; Nigerian media; African media; women in media; social representations theory; qualitative research, textual analysis; womens magazines

Recommended Citations

Citations

  • Ogwude, H. N. (2021). Popular Nigerian Women's Magazines and Discourses of Femininity: A Textual Analysis of Today's Woman, Genevieve, and Exquisite [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou161643816575918

    APA Style (7th edition)

  • Ogwude, Haadiza. Popular Nigerian Women's Magazines and Discourses of Femininity: A Textual Analysis of Today's Woman, Genevieve, and Exquisite . 2021. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou161643816575918.

    MLA Style (8th edition)

  • Ogwude, Haadiza. "Popular Nigerian Women's Magazines and Discourses of Femininity: A Textual Analysis of Today's Woman, Genevieve, and Exquisite ." Master's thesis, Ohio University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou161643816575918

    Chicago Manual of Style (17th edition)

ohiou161643816575918
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© 2021, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.