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Weed, Amanda J Thesis Fall '13.pdf (3.83 MB)

ETD Abstract Container

Abstract Header

Don't Be a Zombie: Bringing Persuasion to Life through Fictional Narratives

Weed, Amanda J.
http://orcid.org/0000-0003-0152-4626
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1385993180

Abstract Details

2013, Master of Science (MS), Ohio University, Journalism (Communication).
This thesis examines persuasive differences between the same fictional narrative, presented as a comic book or as text-only short story. In an experiment, the two conditions delivered a series of persuasive messages embedded within the fictional narrative. Participants were tested on strength of belief for the persuasive messages and several indicators of narrative transportation including character identification, personal relevance, perceived vividness, and counter-arguing. Results indicated character identification was most pronounced in the text-only condition. Differences within gender and age groups were identified in character identification, experience taking, and counter-arguing. The relevance of digital design principles in the creation of persuasive communication for electronic devices is also discussed.
Jatin Srivastava (Committee Chair)
Craig Davis (Committee Member)
Keith Markman (Committee Member)
87 p.
Experimental Psychology; Mass Communications; Multimedia Communications; Social Psychology
narrative persuasion; comic books; entertainment education; character identification; experience taking; counterarguing; fictional narratives; CDC; zombies; extended elaboration likelihood model; computer-mediated communication; visual communication

Recommended Citations

Citations

  • Weed, A. J. (2013). Don't Be a Zombie: Bringing Persuasion to Life through Fictional Narratives [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1385993180

    APA Style (7th edition)

  • Weed, Amanda. Don't Be a Zombie: Bringing Persuasion to Life through Fictional Narratives. 2013. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1385993180.

    MLA Style (8th edition)

  • Weed, Amanda. "Don't Be a Zombie: Bringing Persuasion to Life through Fictional Narratives." Master's thesis, Ohio University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1385993180

    Chicago Manual of Style (17th edition)

ohiou1385993180
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© 2013, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.