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muhonors1115130315.pdf (2.64 MB)
ETD Abstract Container
Abstract Header
Southwestern Ohio Services: Small Business Consulting
Author Info
Schaeffer, Jeff R
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115130315
Abstract Details
Year and Degree
2005, Bachelor of Science in Business, Miami University, School of Business Administration - Accountancy.
Abstract
After consulting a local small business, I performed an analysis of the business and provided recommendations to the business owner based upon my research. This thesis provides an analysis of the small business as well as recommendations to achieve the owner’s business objectives. Additionally, it was created in collaboration with my teammate, Andi Sebastian. Southwestern Ohio Services (SOS) is a surfacing and specialty services firm owned and operated by Nick Smith. Nick currently has limited time to operate the business due to his full-time career; consequently, the business provides services to contractors on a part-time basis. With plans to retire within a year, he desires to convert SOS into a full-time business. Nick consulted with our team to obtain assistance in attaining his business objectives, some of which include: expanding the target market to include residential clients, hiring several full-time employees, and experiencing sustainable growth. Our team then utilized past successes and failures, extensive research, an understanding of the business, and our team’s knowledge to devise a plan to achieve Nick’s objectives. Our recommendations concentrate on the following three areas: profit-sharing, strategic marketing, and financial recordkeeping and organization. These recommendations will assist Nick in realizing his specific, long-term business objectives.
Committee
Michael Broida (Advisor)
Pages
115 p.
Subject Headings
Business Administration, General
Keywords
small business
;
consulting
;
business plan
;
profit-sharing
;
marketing plan
;
radio advertising
;
web-based marketing
;
financial recordkeeping
;
surfacing
;
striping
;
specialty services
;
special trade contracting
;
Southwestern Ohio Services
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Refworks
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Citations
Schaeffer, J. R. (2005).
Southwestern Ohio Services: Small Business Consulting
[Undergraduate thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115130315
APA Style (7th edition)
Schaeffer, Jeff.
Southwestern Ohio Services: Small Business Consulting.
2005. Miami University, Undergraduate thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115130315.
MLA Style (8th edition)
Schaeffer, Jeff. "Southwestern Ohio Services: Small Business Consulting." Undergraduate thesis, Miami University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115130315
Chicago Manual of Style (17th edition)
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Document number:
muhonors1115130315
Download Count:
631
Copyright Info
© 2005, all rights reserved.
This open access ETD is published by Miami University Honors Theses and OhioLINK.