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CNS_MFA_Thesis_2024_Final_Upload.pdf (2.2 MB)

ETD Abstract Container

Abstract Header

Radical Hospitality & The Campus Visit: A Case Study In Increasing Prospective Student Engagement

Sorg, Carolyn Noll
http://orcid.org/0009-0000-3536-8460
http://rave.ohiolink.edu/etdc/view?acc_num=miami1732231865299178

Abstract Details

2024, Master of Fine Arts, Miami University, Art.
This study addresses a critical issue facing John Carroll University (JCU): the potential shortcomings in its on-site campus visit experience, which may not effectively foster engagement among traditional-aged prospective students. The research seeks to identify specific elements within the visit experience that, if changed, could boost students' post-visit engagement scores and increase their likelihood of enrolling. Grounded in experience, service, and interior design principles and framed by the concept of radical hospitality, this study explores how an intentionally crafted visit experience can distinguish JCU from competitors. The research also examines the role of technology, people, personalization, and impactful first impressions. Using a mixed methods approach, the study produced findings that led to a real-world project of redesigning the JCU campus visit service design blueprint. When portions of the new blueprint were implemented, post-visit prospective student engagement scores were measured and compared to a baseline, controlling for student cohort, time of year, and other factors. The study found that by improving the campus visit service design through tailored, immersive, and distinctive experiences, post-visit engagement scores did, in fact, increase. JCU can leverage these insights to foster deeper connections with prospective students, driving enrollment growth and long-term institutional success.
Dennis Cheatham (Advisor)
Rachel Beech (Committee Member)
Zack Tucker (Committee Member)
76 p.
Higher Education; Higher Education Administration
college campus visits, radical hospitality, service design, college admission, college recruitment, experience design

Recommended Citations

Citations

  • Sorg, C. N. (2024). Radical Hospitality & The Campus Visit: A Case Study In Increasing Prospective Student Engagement [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1732231865299178

    APA Style (7th edition)

  • Sorg, Carolyn. Radical Hospitality & The Campus Visit: A Case Study In Increasing Prospective Student Engagement. 2024. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1732231865299178.

    MLA Style (8th edition)

  • Sorg, Carolyn. "Radical Hospitality & The Campus Visit: A Case Study In Increasing Prospective Student Engagement." Master's thesis, Miami University, 2024. http://rave.ohiolink.edu/etdc/view?acc_num=miami1732231865299178

    Chicago Manual of Style (17th edition)

miami1732231865299178
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© 2024, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.