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"TOURISTS DON’T SEE BORDERS”: DESTINATION MARKETING AND (BIO)REGIONALISM IN WESTERN OREGON

Holleman, Samuel L, Holleman

Abstract Details

2018, Master of Arts, Miami University, Geography.
Tourism professionals rely on the uniqueness of place to market and promote destinations in a growing, competitive industry. In many places, urban destinations are co-promoted with natural amenities. In tourism-dependent regions like the Pacific Northwest, such tourism marketing is not limited to individual destinations, but also involves collaboration at larger scales in an intricate network of connections between places. The major question that drove my research was how does destination marketing link places, both cultural and natural, across western Oregon? Through a combination of discourse analysis of travel websites and semi-structured interviews, I gathered information on how tourism professionals situate their own destinations within a wider, regional context and how urban and natural settings are co-promoted for tourism. This organizational structure may hint at evidence of a tourism bioregion, connecting people across the Pacific Northwest through the incorporation of the natural amenities into destination marketing. This research analyzes the geographic context of tourism collaboration, establishing the various scales at which connections in the tourism industry exist.
Dr. David Prytherch (Advisor)
Dr. Damon Scott (Committee Member)
Dr. Toops Stanley (Committee Member)
42 p.

Recommended Citations

Citations

  • Holleman, Holleman, S. L. (2018). "TOURISTS DON’T SEE BORDERS”: DESTINATION MARKETING AND (BIO)REGIONALISM IN WESTERN OREGON [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1530117125750694

    APA Style (7th edition)

  • Holleman, Holleman, Samuel. "TOURISTS DON’T SEE BORDERS”: DESTINATION MARKETING AND (BIO)REGIONALISM IN WESTERN OREGON. 2018. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1530117125750694.

    MLA Style (8th edition)

  • Holleman, Holleman, Samuel. ""TOURISTS DON’T SEE BORDERS”: DESTINATION MARKETING AND (BIO)REGIONALISM IN WESTERN OREGON." Master's thesis, Miami University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=miami1530117125750694

    Chicago Manual of Style (17th edition)