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Correlating News Media Agenda-Setting to Public Opinion in Kenya's 2007 General Election

Ireri, Kioko
http://rave.ohiolink.edu/etdc/view?acc_num=miami1249665328

Abstract Details

2009, Master of Arts, Miami University, Mass Communication.
This study examined the agenda-setting function of mass communication in Kenya’s 2007 General Election whose outcome plunged the country into a political crisis never witnessed before. It was founded on the media agenda-setting theory which postulates that topics ranked highly in the mass media are accorded similar importance by the audience. Therefore, the study correlated salience of nine campaign issues in three national newspapers, Daily Nation, The Standard, and The People Daily to Strategic Research’s opinion poll. The research also correlated attributes agenda-setting influence of the three newspapers about presidential candidates Mwai Kibaki, Raila Odinga, and Kalonzo Musyoka to another opinion poll by the same poll organization. To establish the level of salience of issues and attributes correlations, the study employed Spearman’s Rank Correlation. Results showed no significant evidence of correlations in salience of issues and in candidates’ attributes. The three newspapers, therefore, didn’t set the agenda in the election.
Lisa McLaughlin, PhD (Committee Chair)
David Sholle, PhD (Committee Member)
Ronald Scott, PhD (Committee Member)
76 p.
Communication; Journalism; Mass Media
Agenda-Setting; Correlation; Mass Communication; Media Agenda; News Media; Public Agenda; Public Opinion; Salience

Recommended Citations

Citations

  • Ireri, K. (2009). Correlating News Media Agenda-Setting to Public Opinion in Kenya's 2007 General Election [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1249665328

    APA Style (7th edition)

  • Ireri, Kioko. Correlating News Media Agenda-Setting to Public Opinion in Kenya's 2007 General Election. 2009. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1249665328.

    MLA Style (8th edition)

  • Ireri, Kioko. "Correlating News Media Agenda-Setting to Public Opinion in Kenya's 2007 General Election." Master's thesis, Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=miami1249665328

    Chicago Manual of Style (17th edition)

miami1249665328
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© 2009, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.