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Hyena Nam_ THESIS(FINAL).pdf (89.88 MB)

ETD Abstract Container

Abstract Header

Visual and Verbal Communication on Sustainable Packaging As a Vehicle for Public Education and Awareness

Nam, Hyena
http://rave.ohiolink.edu/etdc/view?acc_num=kent1556185867839811

Abstract Details

2019, MFA, Kent State University, College of Communication and Information / School of Visual Communication Design.
The rapid growth of municipal solid waste (MSW) is considered one of the serious environmental issues that our planet Earth is facing, and packaging waste contributes to an extensive part of municipal solid waste. Our increasing level of concerns and awareness about environmental issues has influenced many industrial corporations to incorporate sustainability principles into their packaging designs. However, while these companies put much effort into developing innovative technologies and materials to manufacture their sustainable packaging, developing compelling visual communication methods is overlooked in order to effectively interact with consumers about their sustainability development. Corporations and designers need to acknowledge that implementing effective signs is as critical as developing methods or materials for sustainable packaging to resonate with many consumers since they are ultimately the end-users of the packaging. Visual and verbal signs on packaging have a major role in branding products and communicating with consumers. Therefore, signs such as logos and labels on packaging can be a tool to promote the value of sustainable packaging and educate consumers on the importance of sustainability. Educating consumers is essential in order to modify their purchasing and consuming behavior to be environmentally responsible, which consequently help reduce preventable waste. This thesis is an investigation into developing compelling visual and verbal signs on sustainable packaging to effectively communicate with consumers to enrich sustainability in our society. The findings of this thesis provide insights into consumer needs and difficulties toward sustainable packaging and sustainability signs. This study also broadens the knowledge base of designers and corporations creating a successful visual communication on sustainable packaging, and its significance in modifying consumer behavior.
Jessica Barness (Advisor)
Aoife Mooney (Committee Member)
David Middleton (Committee Member)
171 p.
Communication; Design
Branding sustainability; Consumer behavior; Packaging design; Sustainable packaging; Sustainability signs; Visual communication; Waste problem

Recommended Citations

Citations

  • Nam, H. (2019). Visual and Verbal Communication on Sustainable Packaging As a Vehicle for Public Education and Awareness [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1556185867839811

    APA Style (7th edition)

  • Nam, Hyena. Visual and Verbal Communication on Sustainable Packaging As a Vehicle for Public Education and Awareness. 2019. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1556185867839811.

    MLA Style (8th edition)

  • Nam, Hyena. "Visual and Verbal Communication on Sustainable Packaging As a Vehicle for Public Education and Awareness." Master's thesis, Kent State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1556185867839811

    Chicago Manual of Style (17th edition)

kent1556185867839811
345
© 2019, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.