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Snodgrass_Facilitating Diversity.pdf (14.48 MB)

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Facilitating Diversity: The Designer's Role in Supporting Cultural Representations Through Multi-Script Type Design and Research

Snodgrass, Natalie, Snodgrass
http://orcid.org/0000-0001-5845-4556
http://rave.ohiolink.edu/etdc/view?acc_num=kent1543259950281861

Abstract Details

2018, MFA, Kent State University, College of Communication and Information / School of Visual Communication Design.
Though there has been increased discourse on non-Latin type design practice within the type design community in recent years, there still exists a need for many more high-quality digital typefaces in most of the world’s written languages—societies, who, without these resources, are less able to contribute to global discussions. As a result, this thesis uses a number of different methods to analyze the pathways in multi-script type design research, examine the expansive relationship between typography and culture, and investigate the relationship between anthropological methods and the type design process. The questions posed include: how does one become prepared to design an effective and well-researched typeface in a new script? How does one research a new script? Does the use of anthropological research methodologies increase a type designer’s understanding of a script’s cultural context, and therefore increase the success of their design practice? If so, to what extent, and in particular, which aspects of the contextual typographic culture should the designer investigate? How does an understanding of the relationship between type and design affect this research process? As a catalyst for further practice and discussion of these topics, a comprehensive research framework outlines best practices when pursuing type design research in a non-native script. By utilizing anthropological and human-centered design research methods in the process of creating multilingual type systems, as well as examining culture, a non-speaking designer can begin to gain a wider, more global sense of typography, as well as better understanding for the needs of the global community for whom they are designing.
Aoife Mooney (Advisor)
Ken Visocky-O'Grady (Committee Member)
Sanda Katila (Committee Member)
104 p.
Design
Typography; type design; anthropology; cultural studies; research framework; cultural identity; design research; writing systems; world scripts; graphic design; human-centered design; culture; design anthropology; visual culture

Recommended Citations

Citations

  • Snodgrass, Snodgrass, N. (2018). Facilitating Diversity: The Designer's Role in Supporting Cultural Representations Through Multi-Script Type Design and Research [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1543259950281861

    APA Style (7th edition)

  • Snodgrass, Snodgrass, Natalie. Facilitating Diversity: The Designer's Role in Supporting Cultural Representations Through Multi-Script Type Design and Research. 2018. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1543259950281861.

    MLA Style (8th edition)

  • Snodgrass, Snodgrass, Natalie. "Facilitating Diversity: The Designer's Role in Supporting Cultural Representations Through Multi-Script Type Design and Research." Master's thesis, Kent State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1543259950281861

    Chicago Manual of Style (17th edition)

kent1543259950281861
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© 2018, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.