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Investigating Information Adoption Tendencies of Restaurants' User-Generated Content Utilizing a Hypothesized Information Adoption Model

Salehi Esfahani, Saba
http://rave.ohiolink.edu/etdc/view?acc_num=kent1433248021

Abstract Details

2015, MS, Kent State University, College of Education, Health and Human Services / School of Foundations, Leadership and Administration.
The internet and social media has boosted information sharing and user-generated content (UGC). As a result, many restaurant goers rely on online reviews for dining recommendations. The goal of this study is to add to the sparse literature on the influence of review extremeness, source credibility, website quality, and information usefulness on information adoption. Most notably, a hypothesized information adoption model with the addition of website quality will be tested in the context of restaurant review websites. Data was collected through an online survey, the link for which was emailed to 10,000 students in a Midwestern university. Three hundred and two students completed the survey. Results showed that the more negative a review, the more useful it is perceived. Perceived source credibility of the review writer exerted a positive impact on the perceived information usefulness. The only component of website quality that played a significant role in determining information adoption tendency of the review readers was the quality of the information disseminated in the website. Lastly, information usefulness also exerted a positive influence on information adoption. Managerial implications are discussed.
Swathi Ravichandran (Advisor)
Aviad Israeli (Committee Member)
101 p.
Organizational Behavior
UGC, User-Generated Content, Restaurant reviews, Information Adoption, Information Usefulness, Source Credibility, Information Quality, Website Quality

Recommended Citations

Citations

  • Salehi Esfahani, S. (2015). Investigating Information Adoption Tendencies of Restaurants' User-Generated Content Utilizing a Hypothesized Information Adoption Model [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1433248021

    APA Style (7th edition)

  • Salehi Esfahani, Saba. Investigating Information Adoption Tendencies of Restaurants' User-Generated Content Utilizing a Hypothesized Information Adoption Model. 2015. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1433248021.

    MLA Style (8th edition)

  • Salehi Esfahani, Saba. "Investigating Information Adoption Tendencies of Restaurants' User-Generated Content Utilizing a Hypothesized Information Adoption Model." Master's thesis, Kent State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1433248021

    Chicago Manual of Style (17th edition)

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This open access ETD is published by Kent State University and OhioLINK.