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Persuasion Processes Underlying Different Methods of Message Framing

Park, Jennifer
http://rave.ohiolink.edu/etdc/view?acc_num=kent1322078978

Abstract Details

2011, MA, Kent State University, College of Arts and Sciences / Department of Psychological Sciences.
The persuasive processes underlying three different methods of message framing were examined. Persuasive processes included perceptions of feeling right, perceptions of fluency, and the extent of cognitive elaboration measured by a thought listing task. Additionally, fixation duration using an eye tracker was examined to determine if participants’ message viewing behavior differed by match type. Correlations between message viewing, interest, and perceived fluency were also examined. The results indicated that in some cases, when message characteristics matched the characteristics of a participant, participants had a fewer number of positive thoughts about the message than when the messages did not match. There was no difference in message viewing behavior. The findings as a whole do not support persuasive effects of message framing when considering existing theory. Additionally, the results suggesting differences underlying cognitive processing by match type are mixed. Possible explanations for these findings are discussed
John Updegraff, PhD (Advisor)
Kristin Mickelson, PhD (Committee Member)
Mary Ann Stephens, PhD (Committee Member)
Karin Coifman, PhD (Committee Member)
83 p.
Psychology
Message Framing; Framed Messages; Regulatory Fit; Elaboration Likelihood; Cognitive Processes; Persuasion; Eye trackers

Recommended Citations

Citations

  • Park, J. (2011). Persuasion Processes Underlying Different Methods of Message Framing [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1322078978

    APA Style (7th edition)

  • Park, Jennifer. Persuasion Processes Underlying Different Methods of Message Framing. 2011. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1322078978.

    MLA Style (8th edition)

  • Park, Jennifer. "Persuasion Processes Underlying Different Methods of Message Framing." Master's thesis, Kent State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1322078978

    Chicago Manual of Style (17th edition)

kent1322078978
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© 2011, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.