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The Framing of Hillary Clinton: A Content Analysis of Media Discourse on Clinton's Candidacy in the 2016 Election

Baker, Natasha L.
http://orcid.org/0000-0002-8866-5917
http://rave.ohiolink.edu/etdc/view?acc_num=dayton149304147457541

Abstract Details

2017, Master of Arts (M.A.), University of Dayton, Communication.
This study examines the media discourse surrounding the 2016 U.S. Presidential election, specifically to determine if a gender bias existed in the way first time female nominee former Secretary of State Hillary Clinton was described. Research shows that gender-specific language is used to predict leader ability and define leader success in business and in politics. As the first female nominee of a major political party for president, Hillary Clinton enacted a role that has typically been filled by a man and, therefore, defined in masculine terms. Through the use of emergent coding, the study identifies themes in the way two key media outlets - New York Times and Washington Post - set the political agenda related to the 2016 presidential election particularly in terms of language used to define the leadership style of Secretary Clinton. Four main themes emerged: Women in Leadership, Faithfulness and Weakness, Privacy and Caution, and Credibility. These themes are defined and implications described. Directions for future research are presented.
Kelly Vibber, Ph.D. (Advisor)
Jason Combs, Ph.D. (Committee Member)
Joseph Valenzano III, Ph.D. (Committee Member)
54 p.
Communication; Gender; Mass Media
presidential election; Hillary Clinton; media framing theory; gender; leadership; women in politics

Recommended Citations

Citations

  • Baker, N. L. (2017). The Framing of Hillary Clinton: A Content Analysis of Media Discourse on Clinton's Candidacy in the 2016 Election [Master's thesis, University of Dayton]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=dayton149304147457541

    APA Style (7th edition)

  • Baker, Natasha. The Framing of Hillary Clinton: A Content Analysis of Media Discourse on Clinton's Candidacy in the 2016 Election . 2017. University of Dayton, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=dayton149304147457541.

    MLA Style (8th edition)

  • Baker, Natasha. "The Framing of Hillary Clinton: A Content Analysis of Media Discourse on Clinton's Candidacy in the 2016 Election ." Master's thesis, University of Dayton, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=dayton149304147457541

    Chicago Manual of Style (17th edition)

dayton149304147457541
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This open access ETD is published by University of Dayton and OhioLINK.