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Implementing Successful Intranets: The Case Study of a Virtual MNC Team

O'Mera, Megan Colleen
http://rave.ohiolink.edu/etdc/view?acc_num=dayton1429106812

Abstract Details

2015, Master of Arts (M.A.), University of Dayton, Communication.
By the nature of their geographic dispersion, multinational corporations (MNCs) and the teams that comprise them must rely on virtual communication to some extent. The present study extends knowledge on virtual MNC teams, specifically in the areas of building collective organizational identities, enactment of locally motivated strategies, media channel preferences, and optimizing Intranets to their full potential. It analyzes the case of a geographically dispersed, functionally diverse, and culturally diverse virtual team that is part of a multinational corporation headquartered in the United States. Through content analysis of preliminary and follow-up survey data, this study contributes findings with practical implications for managers, website designers, internal marketers and consultants whose work relates to virtual MNC teams.
Teresa Thompson, PhD (Advisor)
Jeffrey Griffin, PhD (Committee Member)
Anna Langhorne, PhD, JD (Committee Member)
88 p.
Communication; Cultural Resources Management; Information Technology; Organizational Behavior; Technical Communication; Web Studies
Multinational corporations; globalization; organizational communication; information and communication technologies; virtual teams

Recommended Citations

Citations

  • O'Mera, M. C. (2015). Implementing Successful Intranets: The Case Study of a Virtual MNC Team [Master's thesis, University of Dayton]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1429106812

    APA Style (7th edition)

  • O'Mera, Megan. Implementing Successful Intranets: The Case Study of a Virtual MNC Team. 2015. University of Dayton, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=dayton1429106812.

    MLA Style (8th edition)

  • O'Mera, Megan. "Implementing Successful Intranets: The Case Study of a Virtual MNC Team." Master's thesis, University of Dayton, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1429106812

    Chicago Manual of Style (17th edition)

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This open access ETD is published by University of Dayton and OhioLINK.