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"Can you hear me now?" Experimental research on the efficacy of pre-crisis messages in a severe weather context

HERZBERGER, JONATHAN D
http://rave.ohiolink.edu/etdc/view?acc_num=csu1408374541

Abstract Details

2014, Master of Applied Communication Theory and Methodology, Cleveland State University, College of Liberal Arts and Social Sciences.
This study examined the effects of channel richness, source credibility and organizational reputation on both the perceived efficacy of pre-crisis messages, as well as participants’ intent to comply with prescribed behavior in a severe weather context. Using the Crisis and Emergency Risk Communication model as a foundation, channel richness, source credibility and organizational reputation were examined, as were the potential effects of prior experiences with severe weather, and the perceived severity of said experiences. An experimental design was run with 100 participants, and several factors emerged. The findings suggest that media richness has no effect, with organizational reputation and source credibility instead predicting message efficacy, and competence emerging as the most important factor in source credibility. The implications on both future crisis research and crisis management are discussed.
Robert Whitbred, PhD (Committee Chair)
Anup Kumar, PhD (Committee Member)
Gary Pettey, PhD (Committee Member)
151 p.
Communication
crisis communication; media richness; source credibility; organizational reputation; crisis and emergency risk communication; CERC; severe weather; pre-crisis communication; blizzard; crisis research; crisis management

Recommended Citations

Citations

  • HERZBERGER, J. D. (2014). "Can you hear me now?" Experimental research on the efficacy of pre-crisis messages in a severe weather context [Master's thesis, Cleveland State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=csu1408374541

    APA Style (7th edition)

  • HERZBERGER, JONATHAN. "Can you hear me now?" Experimental research on the efficacy of pre-crisis messages in a severe weather context. 2014. Cleveland State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=csu1408374541.

    MLA Style (8th edition)

  • HERZBERGER, JONATHAN. ""Can you hear me now?" Experimental research on the efficacy of pre-crisis messages in a severe weather context." Master's thesis, Cleveland State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=csu1408374541

    Chicago Manual of Style (17th edition)

csu1408374541
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© 2014, all rights reserved.
This open access ETD is published by Cleveland State University and OhioLINK.