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A Mixed-Methods Approach to Understanding the Effects of Visual Analytic Strategies on Organizational Decision Making

Williams, Brian G.
http://rave.ohiolink.edu/etdc/view?acc_num=casedm1568628001000644

Abstract Details

2016, Doctor of Management, Case Western Reserve University, Weatherhead School of Management.
Visual analytic tools introduce self-service functionality and the ability to decision makers to interrogate data in real-time. Yet, not all decision makers are as “agile” as the tools they are using, and do not embrace more analytic roles. This mixed method study was designed to explore the individual and organizational experience of visual analytics during decision making. First, we performed 23 field interviews with professionals to explore the individual user experience of decision makers with visual analytic tools. These interviews revealed the key role that data interaction (more than the visual display of data) plays in brining decision makers into the analysis process. From these findings, we developed a quantitative survey among 97 participants to understand the specific impact of data interaction on decision-making success. This study revealed that data interaction affects not just the individual but also the organization. Last, we integrated the findings of these two studies and re-analyzed our field interview transcripts revealing the critical role of visual analytics in increasing the absorptive capacity of users and the organization. This integrated studies reveals the ability of visual analytic activity to unlock absorptive capacity and grow the knowledge adoption in an organization. We also reveal that absorptive capacity in visual analytic settings is a highly collaborative and non-linear process. Our mixed-method study first focused on the individual user experience and moved to see how individual analytic tasks leads to positive affect across the organization.
Kalle Lyytinen, Ph.D. (Advisor)
Organizational Behavior
visual analytics; data visualization; absorptive capacity; decision making behavior

Recommended Citations

Citations

  • Williams, B. G. (2016). A Mixed-Methods Approach to Understanding the Effects of Visual Analytic Strategies on Organizational Decision Making [Doctoral dissertation, Case Western Reserve University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=casedm1568628001000644

    APA Style (7th edition)

  • Williams, Brian. A Mixed-Methods Approach to Understanding the Effects of Visual Analytic Strategies on Organizational Decision Making. 2016. Case Western Reserve University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=casedm1568628001000644.

    MLA Style (8th edition)

  • Williams, Brian. "A Mixed-Methods Approach to Understanding the Effects of Visual Analytic Strategies on Organizational Decision Making." Doctoral dissertation, Case Western Reserve University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=casedm1568628001000644

    Chicago Manual of Style (17th edition)

casedm1568628001000644
401
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