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The Successes, Challenges, and Limitations of Nigerian Immigrant Restaurants in the USA: The Case Study of Houston, Texas

Abstract Details

2023, Master of Science (MS), Bowling Green State University, Applied Geospatial Science.
Food is essential to human survival. Therefore, one of the first things immigrants look for when they move to a new city or country is the availability of their native food. For instance, Nigerians in the diaspora appreciate seeing their native cuisines in their new foreign home cities or countries. This study is, therefore, specifically focused on the successes, challenges, and limitations of Nigerian immigrant restaurants in the US. This study utilized primary data from open-ended oral interviews and online surveys as well as secondary data from the US Census, Google, and ESRI Business Analyst. After finding that Houston has the highest metropolitan concentrations of Nigerian immigrants and restaurants in the US, the study proceeded to use Houston as a case study for in-depth exploration of the state of these restaurants. It found that Nigerians in Houston run a variety of restaurant businesses as a source of extra income that supplements income from their professional jobs. It also found that the major challenges facing Nigerian restaurants in Houston, if not the US, are lack of finances for operations and expansion and the high cost of Nigerian food ingredients in the US. Moreover, the growth of Nigerian restaurants in the US is limited because Nigerian food is still a niche product in the US.
Kefa Otiso, Ph.D. (Committee Chair)
Apollos Nwauwa, Ph.D. (Committee Member)
187 p.

Recommended Citations

Citations

  • Ayoade, A. S. (2023). The Successes, Challenges, and Limitations of Nigerian Immigrant Restaurants in the USA: The Case Study of Houston, Texas [Master's thesis, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1697131648139848

    APA Style (7th edition)

  • Ayoade, Ayojesu. The Successes, Challenges, and Limitations of Nigerian Immigrant Restaurants in the USA: The Case Study of Houston, Texas. 2023. Bowling Green State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1697131648139848.

    MLA Style (8th edition)

  • Ayoade, Ayojesu. "The Successes, Challenges, and Limitations of Nigerian Immigrant Restaurants in the USA: The Case Study of Houston, Texas." Master's thesis, Bowling Green State University, 2023. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1697131648139848

    Chicago Manual of Style (17th edition)