Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


Freier, 2021 Thesis.pdf (803.08 KB)

ETD Abstract Container

Abstract Header

Ambiguity Tolerance, Intuitive Processing, and Creative Idea Selection

Freier, Lindsey M
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1634751550929695

Abstract Details

2021, Master of Arts (MA), Bowling Green State University, Psychology/Industrial-Organizational.
Creativity is essential for organizational progress and functioning, yet an important part of the creative process, idea selection, has received comparatively little research. Existing research on this process has shown that creative idea selection is particularly difficult, and people may select at no better than chance levels. The idea that there exists a bias against creativity has been proposed to explain the difficulty in effectively selecting creative ideas. This bias against creativity is thought to exist because creative ideas are by definition novel, and novelty carries with it a level of ambiguity that is aversive to many people. This study built upon previous research, using the bias against creativity as an explanatory framework to investigate how dispositional ambiguity tolerance and deliberative or intuitive processing instructions relate to the creativity of selected ideas. It was hypothesized that ambiguity tolerance and instructions to engage in intuitive processing would improve creative idea selection, reduce uncertainty experienced during the task, and increase confidence in ideas, perhaps by reducing the bias against creativity. 221 participants were randomly assigned into an intuitive, deliberative, or control condition and completed an idea selection task. Hypotheses were largely unsupported by the data.
Melissa Keith, Ph.D. (Advisor)
Scott Highhouse, Ph.D. (Committee Member)
Howard Casey Cromwell, Ph.D. (Committee Member)
70 p.
Psychology
creativity; idea selection; intuitive processing; processing style; ambiguity; uncertainty; ambiguity tolerance; creative idea selection; idea evaluation

Recommended Citations

Citations

  • Freier, L. M. (2021). Ambiguity Tolerance, Intuitive Processing, and Creative Idea Selection [Master's thesis, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1634751550929695

    APA Style (7th edition)

  • Freier, Lindsey. Ambiguity Tolerance, Intuitive Processing, and Creative Idea Selection. 2021. Bowling Green State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1634751550929695.

    MLA Style (8th edition)

  • Freier, Lindsey. "Ambiguity Tolerance, Intuitive Processing, and Creative Idea Selection." Master's thesis, Bowling Green State University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1634751550929695

    Chicago Manual of Style (17th edition)

bgsu1634751550929695
322
© 2021, all rights reserved.
This open access ETD is published by Bowling Green State University and OhioLINK.