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Intersectional Androgyny in Cyberspace: Gender, Commercialization, and Vocality in Female Ryouseiruis' Music Videos

Norkey, Alec
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1462552660

Abstract Details

2016, Master of Music (MM), Bowling Green State University, Music Ethnomusicology.
Japanese popular music, particularly the video-sharing website Nico Nico, represents a site of creation and production that encompasses a complex interplay between vocality, expression of identity, and capitalistic ventures. In this thesis, I will explore how expressions of gender and sexuality are articulated through both vocality and the (digital) body, or the visual aspect of music videos on Nico Nico, and the dialogic relationship between business models and the articulation of these modes of identity. In terms of both gender and sexuality, contemporary Japan is composed of interweaving histories, ideologies, and traits characteristic of the transculturalism experienced by many nation-states of an increasingly globalized world. How Japanese popular music - utilizing the internet as a space for dialogic interchange - transforms these gender ideologies within frameworks of commercialization and global discourses is a topic that significantly informs current notions of gender. Additionally, music culture, not only a source of empowerment or power for a group of people, has become a commercialized product, one that has become an integral part of global commercial exchange. Given the significant influence that Japanese popular culture has on global popular culture, J-pop should be further interrogated as a linguistic imaginary riddled with contestations of gender norms, sexual binaries, and power, all of which operate under the auspices of global capitalism. The ryouseirui, a Nico Nico term designated for a singer that utilizes both “male” and “female” voices, contributes a substantial part of Nico Nico content, with ryouseirui music videos present on the website. By investigating vocality, the business model of video-sharing websites, and various ryouseirui and their respective music videos, I will describe how economic practices may form and inform resistance and change of gender on the video-sharing website Nico Nico. Considering a diverse range of literature, from Judith Butler’s Gender Trouble to Gottlieb and McLelland’s compilation of work on Japanese cybercultures, this thesis will explore female ryouseiruis’ role on Nico Nico as a catalyst of deconstruction, negotiation, and reimagination of gender identity. .
Katherine Meizel, PhD (Advisor)
Sidra Lawrence, PhD (Committee Member)
98 p.
Asian Studies; Gender Studies; Music
popular music; Japan; postcolonial; feminism; vocality; voice; gender; sexuality; ethnomusicology; commercialization; J-pop; Internet; queer theory; transnationalism

Recommended Citations

Citations

  • Norkey, A. (2016). Intersectional Androgyny in Cyberspace: Gender, Commercialization, and Vocality in Female Ryouseiruis' Music Videos [Master's thesis, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1462552660

    APA Style (7th edition)

  • Norkey, Alec. Intersectional Androgyny in Cyberspace: Gender, Commercialization, and Vocality in Female Ryouseiruis' Music Videos. 2016. Bowling Green State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1462552660.

    MLA Style (8th edition)

  • Norkey, Alec. "Intersectional Androgyny in Cyberspace: Gender, Commercialization, and Vocality in Female Ryouseiruis' Music Videos." Master's thesis, Bowling Green State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1462552660

    Chicago Manual of Style (17th edition)

bgsu1462552660
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This open access ETD is published by Bowling Green State University and OhioLINK.