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Alecia Bencze Thesis.pdf (2.7 MB)

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Dialogic Principles in Higher Education: A Longitudinal Content Analysis of Law School Instagram Use

Bencze, Alecia Nicole
http://orcid.org/0000-0002-0232-0062
http://rave.ohiolink.edu/etdc/view?acc_num=akron1593526455756984

Abstract Details

2020, Master of Arts, University of Akron, Communication.
This study explored if law schools are applying Kent and Taylor's principles of dialogic communication to Instagram. A content analysis was performed on 167 individual posts from 10 law schools. Posts were coded for whether or not they met each principle of dialogic communication, and the audience. Engagement between Instagram users was measured by followers, likes, and comments. It was found that law schools are employing Instagram in a dialogic way but that improvements could be made. This study presents a point of reference for other higher education institutions or law schools to consider when utilizing Instagram as a recruitment tool in their communication efforts.
Heather Walter, PhD (Advisor)
Amber Ferris, PhD (Committee Member)
Rhiannon Kallis, PhD (Committee Member)
62 p.
Communication
dialogic principles; dialogic communication; Instagram; Instagram use; higher education social media; social media

Recommended Citations

Citations

  • Bencze, A. N. (2020). Dialogic Principles in Higher Education: A Longitudinal Content Analysis of Law School Instagram Use [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1593526455756984

    APA Style (7th edition)

  • Bencze, Alecia. Dialogic Principles in Higher Education: A Longitudinal Content Analysis of Law School Instagram Use. 2020. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1593526455756984.

    MLA Style (8th edition)

  • Bencze, Alecia. "Dialogic Principles in Higher Education: A Longitudinal Content Analysis of Law School Instagram Use." Master's thesis, University of Akron, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=akron1593526455756984

    Chicago Manual of Style (17th edition)

akron1593526455756984
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This open access ETD is published by University of Akron and OhioLINK.