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EngagingMillennialPhilanthropyinArtMuseums_NGrieshammer.pdf (843.8 KB)
ETD Abstract Container
Abstract Header
Engaging Millennial Philanthropy in Art Museums Through an Online Platform
Author Info
Grieshammer, Natalie
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=akron1564742946031821
Abstract Details
Year and Degree
2019, Master of Arts, University of Akron, Theatre Arts-Arts Administration.
Abstract
As generations age, the strategy of how to engage up and coming generations in art museums will need to change as well. One of the rising concerns in art museums are how to philanthropically engage millennial aged people. National data from the National Endowment for the Arts and representative data from the Cleveland Museum of Art illustrate the millennial generation’s interest in the arts but lack of actual philanthropy towards the sector. An online platform specific to art museums, like crowdfunding, is explored as one recommendation to mitigate the barriers leading to the current lack of millennial giving in the arts. This platform would be designed to capitalize on the millennial generation’s preference for values, digital communications, socializing, and data driven results, while also considering their financial barriers.
Committee
James Slowiak (Advisor)
Christopher Hariasz, PhD (Committee Member)
Arnold Tunstall (Committee Member)
Pages
72 p.
Subject Headings
Arts Management
;
Fine Arts
;
Museum Studies
Keywords
philanthropy
;
art museums
;
arts and culture
;
millennial generation
;
online donating
;
crowdfunding
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Citations
Grieshammer, N. (2019).
Engaging Millennial Philanthropy in Art Museums Through an Online Platform
[Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1564742946031821
APA Style (7th edition)
Grieshammer, Natalie.
Engaging Millennial Philanthropy in Art Museums Through an Online Platform.
2019. University of Akron, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=akron1564742946031821.
MLA Style (8th edition)
Grieshammer, Natalie. "Engaging Millennial Philanthropy in Art Museums Through an Online Platform." Master's thesis, University of Akron, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=akron1564742946031821
Chicago Manual of Style (17th edition)
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Document number:
akron1564742946031821
Download Count:
998
Copyright Info
© 2019, all rights reserved.
This open access ETD is published by University of Akron and OhioLINK.