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The Multigenerational Workforce: A Communication Audit

Bernauer, Kaitlyn
http://orcid.org/0000-0003-3578-9569
http://rave.ohiolink.edu/etdc/view?acc_num=akron1521038648497938

Abstract Details

2018, Master of Arts, University of Akron, Communication.
Organizational communication research has uncovered that the values of generational cohorts can impact workers expectations of management, desired reward systems, and overall satisfaction. This case study approach employed an explanatory sequential mixed methods design to analyze communication and satisfaction differences across generations in one Midwest public school system. A modified version of the ICA communication audit (Goldhaber & Krivonos, 1977) and the USEIT survey ((Russell, Bebell, O’Dwyer, & O’Connor, 2003) were utilized to evaluate generational differences. After analysis of survey data was complete, a small sample of participants took part in interviews to explore specific factors that influence these assessments. Differences in information expectations, technology use, and satisfaction were uncovered. Within the interviews, themes arose of struggling to find a balance between adoption and addiction in ICT use, distancing one’s self from the negative perceptions of one’s group, and negotiating mobility and the loss of autonomy. The combination of data reveals important similarities and differences in generational experiences that are shaped by a variety of factors.
Heather Walter, Dr. (Advisor)
Kathleen Clark, Dr. (Committee Member)
Andrew Rancer, Dr. (Committee Member)
91 p.
Communication
generational communication; organizational communication; millennials; generational difference; case study; mixed methodology

Recommended Citations

Citations

  • Bernauer, K. (2018). The Multigenerational Workforce: A Communication Audit [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1521038648497938

    APA Style (7th edition)

  • Bernauer, Kaitlyn. The Multigenerational Workforce: A Communication Audit. 2018. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1521038648497938.

    MLA Style (8th edition)

  • Bernauer, Kaitlyn. "The Multigenerational Workforce: A Communication Audit." Master's thesis, University of Akron, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=akron1521038648497938

    Chicago Manual of Style (17th edition)

akron1521038648497938
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This open access ETD is published by University of Akron and OhioLINK.