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akron1353289358.pdf (273.12 KB)
ETD Abstract Container
Abstract Header
Mommy Blogs: Uses and Gratifications from a Niche Blogosphere Group
Author Info
Samabaly, Holiday Eller
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=akron1353289358
Abstract Details
Year and Degree
2012, Master of Arts, University of Akron, Communication.
Abstract
This is a qualitative study that employed the uses and gratifications theory. The purpose of this study was to understand why mothers use mommy blogs and the gratifications they get from that use. This study focuses specifically on the mommy blog readers and not the authors of the blogs. Through using the constant comparative method six themes emerged. They were (1) convenience, , (2) community, (3) entertainment, (4) information, (5) ability to relate, and (6) inspiration/motivation. Through these results, it was discovered that the participants were able to gratify specific needs through mommy blogs.
Committee
Val Pipps, Dr. (Advisor)
Patricia Hill, Dr. (Committee Member)
Therese Lueck, Dr. (Committee Member)
Pages
38 p.
Subject Headings
Communication
Keywords
blogs
;
qualitative
;
uses and gratifications theory
;
mommy blog
;
blog readers
;
constant comparative method
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Citations
Samabaly, H. E. (2012).
Mommy Blogs: Uses and Gratifications from a Niche Blogosphere Group
[Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1353289358
APA Style (7th edition)
Samabaly, Holiday.
Mommy Blogs: Uses and Gratifications from a Niche Blogosphere Group.
2012. University of Akron, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=akron1353289358.
MLA Style (8th edition)
Samabaly, Holiday. "Mommy Blogs: Uses and Gratifications from a Niche Blogosphere Group." Master's thesis, University of Akron, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=akron1353289358
Chicago Manual of Style (17th edition)
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Document number:
akron1353289358
Download Count:
969
Copyright Info
© 2012, all rights reserved.
This open access ETD is published by University of Akron and OhioLINK.