Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


akron1301872433.pdf (93.21 KB)

ETD Abstract Container

Abstract Header

Marketing In A Small Resort Town: A Case Study Of The National Repertory Orchestra

Flowers, Lauren
http://rave.ohiolink.edu/etdc/view?acc_num=akron1301872433

Abstract Details

2011, Master of Arts, University of Akron, Theatre Arts-Arts Administration.
The National Repertory Orchestra is an organization located in the small resort town of Breckenridge, Colorado. This orchestra uses its marketing to gain an audience that is largely single ticket buyers. This case study explores the marketing methods used and how being in a small town affects the orchestra and the type of audience that it receives.
Durand Pope, Dr. (Advisor)
Neil Sapienza (Committee Member)
Patricia LaNasa (Committee Member)
30 p.
Arts Management
marketing; orchestra; single ticket buyers; small town orchestra

Recommended Citations

Citations

  • Flowers, L. (2011). Marketing In A Small Resort Town: A Case Study Of The National Repertory Orchestra [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1301872433

    APA Style (7th edition)

  • Flowers, Lauren. Marketing In A Small Resort Town: A Case Study Of The National Repertory Orchestra. 2011. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1301872433.

    MLA Style (8th edition)

  • Flowers, Lauren. "Marketing In A Small Resort Town: A Case Study Of The National Repertory Orchestra." Master's thesis, University of Akron, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=akron1301872433

    Chicago Manual of Style (17th edition)

akron1301872433
649
© 2011, all rights reserved.
This open access ETD is published by University of Akron and OhioLINK.