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Degree

MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design, 2012.

Abstract

In mass production, customization has been employed by device providers to allow customers to design products that they desire. By accommodating customer’s needs and wants, brands are supported and emotional bonds between customers and products are enhanced. Products that customer’s perceive as unique to their personal needs, create strong bonds with customers and instill brand loyalty. The purpose of this paper is to examine a strategy to help reduce this problem by extending the life of cellular phones in particular through the strategy of customization. This paper proposes specific principles for customization of cellular devices and then attempts to test those through a survey to determine viability of those principles.

Subject Headings

Design

Keywords

Sustainable Design; Customization; User-centered Design; Prolong E-Products' Product Lives; Cellular Phones

Committee / Advisors

Dale Murray, MA (Committee Chair)
Gerald Michaud, MA (Committee Member)

Pages

64p.

Document number: ucin1342716626
Permalink: http://rave.ohiolink.edu/etdc/view?acc_num=ucin1342716626

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