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Degree

Bachelor of Business Administration (BBA), Ohio University Honors Tutorial College, Business Administration, 2012.

Abstract

This research aims to create a model able to rate the success of a company’s logistics processes by rating the success of each logistics activity. It determines and defines four logistics activities and finds them to be the most vital to a firm’s logistics success. Those logistics processes found to be of the utmost importance are: transportation, warehousing, packaging, and inventory management. Optimal efficiency is used as the determinant for success, and the basic efficiency equation is manipulated for use in the business world. Value-added and associated costs are the variables of the efficiency ratio, which is financially driven. An analysis of the soft drink industry in the United States is provided, as the created model is implemented through use of this industry’s data. Findings include flexibility of the model in managers’ favor and the potential use of the model to evaluate success at the industry, firm, and product levels.

Subject Headings

Operations Research

Keywords

Logistics Management; Efficiency; Transportation; Warehousing; Packaging; Inventory Management

Advisor

M. Khurrum S. Bhutta, PhD (Advisor)

Pages

49p.

Document number: ouhonors1338575775
Permalink: http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1338575775

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