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Degree

Masters in Corporate Media, Marietta College, Mass Media, 2005.

Abstract

Marietta College has been offering graduate programs for more than 30 years, and since 2002 has added three graduate programs. However, during this time there has been minimal marketing of the programs. This research is designed to find an effective way to promote both the established programs and the newer programs to help increase enrollment at Marietta College.

Subject Headings

Mass Communications

Keywords

Marketing; Graduate Programs; Branding; Enrollment

Advisor

Jack Hillwig

Pages

24p.

Document number: marietta1117736514
Permalink: http://rave.ohiolink.edu/etdc/view?acc_num=marietta1117736514

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