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Marketing Graduate Programs at Marietta College

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Degree
Masters in Corporate Media, Marietta College, Mass Media, .
Abstract
Marietta College has been offering graduate programs for more than 30 years, and since 2002 has added three graduate programs. However, during this time there has been minimal marketing of the programs. This research is designed to find an effective way to promote both the established programs and the newer programs to help increase enrollment at Marietta College.
Subject Headings
Mass Communications
Keywords
Marketing; Graduate Programs; Branding; Enrollment
Advisor
Jack Hillwig
Pages
24p.

Document number: marietta1117736514
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