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Degree

Master of Arts in Education, Defiance College, Education, 2005.

Abstract

Eight small market newspapers with circulations of 20,000 or less per day in northern Ohio were surveyed about their coverage of local high school graduates participating in athletics at the collegiate level. The purpose of this project was to determine if the amount of print media published about the female varsity volleyball players at a small liberal arts college increased when the sports information office communicated updated information about the team via electronic media at least once per week to the players' hometown newspapers. Through this project this researcher learned that: (a) stewardship of positive relationships with journalists could lead to increased coverage by print media; (b) journalists embraced email and the Internet more and more as means of communication and research; (c) newspapers regularly covered high school graduates participating in sports at the collegiate level, mostly using materials submitted by sports information directors; and (d) coverage of the volleyball team increased considerably with the use of electronic press releases over research by the newspapers.

Subject Headings

Journalism; Physical education

Keywords

volleyball; sports journalism; print media; NCAA Division III; sports information office; press coverage; email; internet

Committee / Advisors

Tim Rickabaugh (Advisor)
Suzanne McFarland (Committee Member)

Pages

70p.

Document number: def1281633680
Permalink: http://rave.ohiolink.edu/etdc/view?acc_num=def1281633680

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