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Degree

Master of Education (MEd), Bowling Green State University, Career and Technology Education/Technology, 2012.

Abstract

As enrollment increases, retention rates continue to remain stagnate at universities in the United States. This is true at Bowling Green State University (BGSU). BGSU is developing creative solutions to increase retention. BGSU Marketing and Communication handles a majority of campus communication using HTML emails, Facebook, Twitter and LinkedIn. The purpose of this study is to examine Bowling Green State University’s students’ perception and common use of social media communication and perception of its impact on student retention communication. The objective was to analyze on-campus undergraduate students perceptions of social media for university communication and to support academic studies. An electronic email was sent to on-campus undergraduate students with a link to an online survey to participate. This study displays the perceived value of Facebook to current on-campus BGSU students. These students spend large amounts of time on Facebook and use social media to support their academic work and to find out more about BGSU communications. Students spent little time using Twitter and LinkedIn and found little value in BGSU’s Twitter and LinkedIn. This data also displays the importance of HTML emails on campus. This information will influence the amount of resources given to these media at BGSU Marketing and Communication and recommendations made to the BGSU campus. To provide strong retention and other information to students this data is valuable to determining the right use of social media.

Subject Headings

Communication

Keywords

social media; facebook; twitter; linkedin; students; BGSU; bowling green state university; bg; on-campus; undergraduate; Larry Hatch; Fred Connor; Terry Herman; Beth Voorhees; classroom; multimedia; retention; retain

Committee / Advisors

Herman Terry, Ph.D (Committee Chair)
Connor Fred, MC (Committee Member)
Hatch Larry, Ph.D. (Committee Member)

Pages

119p.

Document number: bgsu1353963531
Permalink: http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1353963531

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