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Degree

Master of Education (MEd), Bowling Green State University, Career and Technology Education/Technology, 2010.

Abstract

Bowling Green State University (BGSU) creates marketing campaigns to expose prospective students to promotional materials and media. Social and digital media have been used at BGSU in the past couple years. These include Facebook, Twitter, YouTube, MySpace and HTML Emails. The purpose of this study was to find out how current marketing social practices are impacting the decision to enroll at Bowing Green State University (BGSU).

The problem of this study was to examine Bowling Green State University’s use of social and digital media and its impact on recruitment. The objectives were to identify if and how social and digital media made an impact on recruitment at BGSU and to analyze data collected from freshman of fall 2009 and freshmen of fall 2010 BGSU students who were recently recruited.

The study provided favorable results with BGSU HTML Emails and partially with BGSU Facebook. However, the study showed inactive results with BGSU Twitter and BGSU MySpace. BGSU YouTube held a somewhat neutral position within the data collected. Several comments showed that respondents either didn’t use BGSU social and digital media or were satisfied with what is currently in place.

Subject Headings

Technology

Keywords

social media; college recruitment; freshman; facebook; twitter; youtube; myspace; html; emails; networks

Committee / Advisors

Terry Herman, PhD (Committee Chair)
Paul Cesarini, PhD (Committee Member)
Fred Connor (Committee Member)

Pages

116p.

Document number: bgsu1288225682
Permalink: http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1288225682

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