▼ Cyber bullying is defined as using electronic communication to torment others through devices such as Internet, e-mail, text messages or even social networking sites. This digital form of harassment and cruelty is a serious matter involving a substantial number of middle school students. Based on the research of national media and popular culture, it was determined that cyber-bullying is becoming more prevalent, elevating the need for adolescents, parents, and school personnel to become more aware and educated on the issue. Thus, the overall objective of this project was to generate awareness surrounding the growing problem of cyber bullying. These objectives were met through an initiative to gather information from students at Marietta Middle School through cyber bullying focus groups. A qualitative methodology was established based on the data collected during the focus groups which substantiated a media campaign created to meet the objectives of the project. Throughout this paper, a detailed description of each component of the "Stop Cyber Bullying" media campaign will be provided. Based on an analysis of data, conclusions and implications will be drawn which support the implementation of more school wide programs to raise awareness and address the issue of cyber bullying. Student participants in the focus groups displayed a lack of knowledge and concern about the topic, which highlights the importance of continued study. Recommendations of the study suggest educators and parents need to intervene in occurrences of cyber bullying; failure to do so may negatively affect students' capacity to be successful and happy in their home and school environments. Advisors/Committee Members: Measell, James.

▼ Marietta College has been offering graduate programs for more than 30 years, and since 2002 has added three graduate programs. However, during this time there has been minimal marketing of the programs. This research is designed to find an effective way to promote both the established programs and the newer programs to help increase enrollment at Marietta College. Advisors/Committee Members: Hillwig, Jack.

▼ The history of cosmetics dates back to 10,000 B. C., spanning at least 6000 years in the human history. People’s purpose of using the cosmetics is almost the same; they want to make themselves more beautiful and attractive. Therefore, the cosmetics are very important to people, especially women. L’Oreal/Maybelline company has achieved a big success after entering the Chinese market. A lot of factors contribute to its growth in sales and profits, such as appropriate marketing and advertising strategies, innovations with the technologies, etc. In 2010, sales in China rose to $1.38 billion, an 11.1 percent increase over the previous year. In 2010, L’Oreal China has become the third-largest market in China. The thesis focuses on comparing the Chinese and American print advertisements and TV commercials for L’Oreal/Maybelline’s lipsticks products. There are a lot of similarities and differences existing between the L’Oreal/Maybelline company’s Chinese and American advertisements, because of the cultural and traditions differences. Even though L’Oreal/Maybelline is a western company, its advertisements successfully adjust to the taste of the Chinese audiences and are well received by the Chinese people. Therefore, it is important for other companies, especially the western companies, to learn from the successful advertising strategies used by L’Oreal/Maybelline company. Advisors/Committee Members: Measell, James.