Department: College of Communication and Information / School of Communication Studies ![Remove this limiter [clear]](close-x.png)
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1.
Lumpkin, Ivy Summer.
Ivy Summer Special Events Tentative Business Plan.
Degree: BA, College of Communication and Information / School of Communication Studies, 2012, Kent State University Honors College
► The marketing, logistics, and business-related functions of the sole proprietorship Ivy Summer…
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▼ The marketing, logistics, and business-related functions of the sole proprietorship Ivy Summer Special Events, to be launched in Colorado, is tied together by economic and market research. The tentative business plan is divided into eight parts: Executive Summary, Company Description, Products and Services, Industry and Research Economics, Marketing Plan, Financial Plan, and Growth Plan. These parts conclude the history and inspiration of the business, the way the organization is run, how the company creates a competitive edge amongst others in the event planning industry, and an exit strategy. The culture of the business is reinstated throughout and implemented in each function of the entrepreneurial venture.
Advisors/Committee Members: Duncan, Rozell.
Subjects: Entrepreneurship
Keywords: Ivy; Ivy Summer; special events; entrepreneur; hospitality; event planning; business
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2.
Meinke, Ashley Erin.
Kent State University at Stark's First Student Film Festival: Organizing a Campus/Community Event.
Degree: BA, College of Communication and Information / School of Communication Studies, 2012, Kent State University Honors College
► The aim of organizing Kent State University at Stark's First Student Film…
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▼ The aim of organizing Kent State University at Stark's First Student Film Festival was to create an educational and community-based event that supports student creativity, all while utilizing/honing the various communication skills I have acquired through my degree in Applied Communication. These skills include event planning, advertising, networking, visual design, public speaking, and other similar skills. The thesis captures the journey of organizing and executing the film festival, from start to finish, through a detailed journal, reflection paper and other related documents. It also displays the various materials – such as posters and event photos – that were created to promote the festival. Finally, the project features the two short films I wrote, directed, filmed, acted in, edited and premiered in the festival. These films are in addition to the student films that were submitted by Kent State students. In sum, the thesis serves as a record and representation of the various steps that are needed to organize a campus/community event.
Advisors/Committee Members: Heaphy, Leslie.
Subjects: Cinematography; Communication; Design; Film Studies; Mass Communications
Keywords: Kent State University at Stark's First Student Film Festival; Ashley Meinke; Event Planning; Communication; Kent Stark Film Festival; Student Films; Advertising; Design; Event; Film; Executive Director Ashley Meinke
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