Department: Theatre Arts-Arts Administration ![[clear]](close-x.png "Remove this limiter")
38 matches in the database.
These are records: 1 - 30.
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1.
Andrews, Krista M.
Reduced Model Analysis of Performing Arts Programming at the Massachusetts Museum of Contemporary Art, 2002-2005.
Degree: MA, Theatre Arts-Arts Administration, 2008, University of Akron
► The Massachusetts Museum of Contemporary Art (MASS MoCA) presents both visual arts…
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▼ The Massachusetts Museum of Contemporary Art (MASS MoCA) presents both visual arts exhibitions and performing arts events. This thesis recorded data over a three year period of time, May 2002 through April 2005, related to performing arts events, including: the amount of publicity that each received; the weather on the date of show and the season in which each took place; and census information related to the block group from which each patron who attended hailed. The relationship(s) among these factors reveal several items specific to MASS MoCA’s performing arts attendance, mostly importantly how media exposure for a particular event affects ticket sales and revenue. In addition, several other factors are discussed: the effect ticket prices have on attendance; whether poor weather conditions drive down sales and/or limit attendance and revenue, particularly from non-immediate areas; the effect that season has on sales and income; and how patron income influences buying habits.
Advisors/Committee Members: Pope, Durand.
Subjects: Economic theory; Fine Arts; Management; Museums
Keywords: performing arts; performing art programming; arts analysis; reduced model analysis; nonprofit administration; non-profit administration; arts administration
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2.
Bordo, Vanessa C.
Making a Case for the Use of Foreign Language in the Educational Activities of Nonprofit Arts Organizations.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► The research hypothesis of this case study is that the natural marriage…
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▼ The research hypothesis of this case study is that the natural marriage of language and arts can both strengthen foreign language learning and the vitality of arts organizations. The use of artistic and cultural examples greatly enhances foreign language learning on multiple levels. Furthermore, arts organizations can benefit from increased funding, positive community image and viability by incorporating foreign language into their educational outreach programming. The University of Akron, Emily Davis Gallery exhibition French Contemporary Art: The Work of Hervé Heuzé and related bilingual tour program tests this hypothesis. This paper describes the methodology for executing the bilingual exhibition and the findings of this central case study with support from the fields of arts administration and language acquisition. A small selection of other organizations' language-arts models is also presented. Through an examination of the reactions of attending French teachers, observations of the gallery staff, and a large amount of secondary research supporting these conclusions, it is evident that the arts and foreign language not only can, but also should be blended. As the U.S. faces an economy and cultural milieu in which arts stability and language learning struggle to flourish, this fusion of programming may be an important solution for the two arenas in the future.
Advisors/Committee Members: Pope, Durand.
Subjects: Art Education; Arts Management; Bilingual Education; Curricula; Curriculum Development; Education; Education Policy; Fine Arts; Foreign Language; Language; Language Arts; Modern Language; Multicultural Education; Multilingual Education; Museums; Museum Studies; Performin
Keywords: Arts Administration; Foreign Language; French; Art Gallery; Language Acquisition
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3.
Brooks, Alyse Marie.
The Benefit to Children of Studying Music and the Use of a Summer Vocal Camp to Introduce Children to Music Education Opportunities.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► Even though such a short time period together makes it difficult to…
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▼ Even though such a short time period together makes it difficult to create a lasting impression on the child, kids with a love of singing will benefit from a summer vocal camp because they get to interact with others kids with the same passion, mature musically and an introduction to the Summit Choral Society through the camp can result in a lasting positive relationship. This project will be committed to the benefits of a music education, the implementation of a summer vocal camp, Summit Choral Society’s Summer Vocal Camp, and comparisons to several other summer vocal camps across the nation. The findings of this research will serve as a persuasive guide for choral organizations who are looking for a way to attract new members and create a fun and educational environment in which to give attendees of a summer vocal camp a valuable musical experience.
Advisors/Committee Members: Pope, Durand.
Subjects: Music Education
Keywords: choir; summer vocal camp; vocal camp; Summit Choral Society; music education
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4.
Cable, Courtney T.
The Akron Civic Theatre: A Digital Presence.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► This practical thesis discusses the considerations, planning efforts, and implementation process needed…
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▼ This practical thesis discusses the considerations, planning efforts, and implementation process needed to create an online branding marketing video for a nonprofit arts organization. The goals are to sell the organization, its values and culture, build online brand awareness, drive customers to the website, and inform purchase intent. The final product is a short two minute and thirty second digital marketing video to be used to benefit the organization in its current marketing position. The commercial-like video captures the essence and values of The Akron Civic Theatre’s brand and aligns with the current and future goals of the organization. The message of the video tells the evolving story of the organization and offers a fun, inviting, and personal connection with the venue by showcasing the versatile space and highlighting organizational leaders. The content broadens and advances the organization’s digital online presence and communicates that the community can use the versatile space for purposes other than programmatic entertainment.
Advisors/Committee Members: Pope, Durand L.
Subjects: Arts Management; Marketing; Theater Studies
Keywords: The Akron Civic Theatre; Akron; City of Akron
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6.
Capristo, Beth Ann.
Dance and The Use of Technology.
Degree: MA, Theatre Arts-Arts Administration, 2012, University of Akron
► This thesis will explore how, as the use of technology and its…
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▼ This thesis will explore how, as the use of technology and its capabilities continue to expand, the dance world must start incorporating it more. With the popularity of dance in film and television, dance is being viewed by growing numbers. It is also changing expectations for live dance performances. The purpose of this thesis is to explore ways in which the concert dance world can incorporate technology to stay relevant in a technologically dependent society. This includes, using technology as a creative tool by incorporating it into choreography, using it in an educational setting by connecting dancers in different geographic regions, and using it as a delivery system through video streaming. This thesis will also explore the challenges associated with using technology in dance and what it may mean for the future of dance.
Advisors/Committee Members: Pope, Durand.
Subjects: Dance; Technology
Keywords: dance; technology; film; video streaming
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7.
Chamberlain, Mary Beth.
The Creation of a Gift Shop at The Great Lakes Theater Festival.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► As a Marketing Associate at Great Lakes Theater Festival (GLTF) during the…
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▼ As a Marketing Associate at Great Lakes Theater Festival (GLTF) during the summer of 2008, my main task was to research gift shops in a variety of non profit theatre companies in order to create recommendations to give for the creation of a shop in the lobby of the Hanna Theatre. The Executive Director and Marketing and Public Relations Director at GLTF felt that intensive research was essential to avoid mistakes while creating an effective gift shop that would be: 1. related to the GLTF mission; 2. an attractive amenity for patrons; 3. and financially self-supporting.
Advisors/Committee Members: Pope, Durand.
Subjects: Arts Management
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8.
Chmielewski, Matthew D.
Successful Corporate Art Collections: Two Case Studies.
Degree: MA, Theatre Arts-Arts Administration, 2010, University of Akron
► This thesis seeks to assess the corporate art collections and art programs…
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▼ This thesis seeks to assess the corporate art collections and art programs at two insurance companies: the Progressive Corporation, of Cleveland, Ohio, and Safeco Insurance Company of America, of Seattle, Washington. These two corporations’ art collections were chosen for analysis because their collections are similar: both corporations are in the same business sector, the collections were started at about the same time, and both have developed corporate art programs designed to encourage art appreciation among their target audiences. In addition, there were some potentially important differences between the two collections, e.g., their relative sizes, the collections’ target audiences, and how the collections and programs have developed. The case study method was used to describe and evaluate each art collection and program. The collections were assessed on seven criteria. As a result of applying these criteria to each collection, three areas of benefits were identified – benefits to the corporation, to its employees, and to the “outside” community at large. The degree to which the collection reflects these benefits, the collection achieves its purpose, and is effective and worthwhile for its target audience. Results showed that Progressive’s art collection and art program is primarily for the benefit of Progressive employees. Since the collection was originally started for the purpose of serving the corporation’s employees, and has developed with the needs and interests of the employees in mind, Progressive’s collection and art programs were assessed as effective as well as beneficial for both the corporation and tits employees. Safeco’s art collection and program had a different origin, however. The Safeco collection was originally started as a marketing tool, in order to create positive impressions on the community for Safeco. Until recently, the collection and art program at Safeco were being developed along these lines, and they were successful. However, recent acquisitions by Safeco, as well as the company itself being purchased by another insurance company, have had ill effects on the collection. Pieces have been sold, donated, or offered for long-term loan. While this has helped Safeco’s image in the community in the short run, in the long term community impression of Safeco, as well as its art collection and programs, are bound to decrease.
Advisors/Committee Members: Pope, Durand.
Subjects: Art History; Art education; Fine Arts; Marketing; Museums
Keywords: Corporate Art; Art Collections; Corporate Art Department; Arts Management; Nonprofit Management; Arts Administration
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9.
Conway, Mary Suzanne.
Achieving Catharsis: The Impact of Theatre on Lesbian, Gay, Bisexual, and Transgendered Youth.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► The crisis facing lesbian, gay, bisexual, and transgendered (LGBT) adolescents today is…
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▼ The crisis facing lesbian, gay, bisexual, and transgendered (LGBT) adolescents today is overwhelming. With greater amounts of research becoming available to the public, and with current models of how the performing arts are proven to aid in the development of adolescents, there could be a direct correlation between theatre and reducing the risk factors associated with LGBT youth. The purpose of this study is to provide a persuasive argument in favor of theatre programming for LGBT youth. Throughout the second chapter of this study, I intend to examine the risk factors associated with LGBT adolescence in an effort to prove demonstrable need for LGBT Youth-centered programming. A combination of factors contributes to the high risk factors associated with LGBT adolescents. Rejection and lack of support from families, religious groups, and society enhance the adolescent’s isolation and belief that there is “something wrong” with them. Constant pressures at school, including verbal and physical harassment and assaults, lack of supportive peers, and teachers who either do not have the training or desire to guide them, make their daily education an agonizing experience. These challenges, along with further stress created by their own ethnic groups, psychiatric professionals, and the justice system, all combine to place LGBT students at alarmingly high risk for behaviors and consequences such as drug and alcohol abuse, social isolation, poor relationships, homelessness, prostitution, disease, chronic depression, and suicide. Without assistance, they may never make it through adolescence to adulthood, and if they do, they may have difficulties adjusting and becoming successful, contributing members of society. Chapter III will discuss and assess different methods recommended to decrease at-risk behavior in both LGBT adolescents and adolescents in general. My intent is to prove that theatre encompasses all these methods, and can theoretically be a means of assisting the development of LGBT youth. Research proves that organized youth programs, support groups, and the existence of positive role models are highly beneficial in the positive development of both heterosexual and LGBT youth. Further research strongly indicates that the performing arts are a highly effective means of aiding in the positive development of youth, particularly those considered at-risk. For at-risk youth, theatre provides a unique opportunity for them to have a voice and express themselves in a supportive environment, thus providing an experience of catharsis. Continuing this theory, Chapter IV will study five theatre programs in the United States whose sole purpose is to aid and support LGBT youth. These theaters utilize narrative-based storytelling and supportive environments to help students achieve a cathartic experience, thus improving their development and readying them for adulthood. Through my studies of True Colors: OUT Youth Theater, About Face Youth Theatre, Pride Players, Proud Theater, and QSpeak, I will demonstrate that LGBT youth theatre is filling a need, both for the students that participate, and within the community. By the end of this thesis I intend to have formed a persuasive argument in favor of continued LGBT youth theatre programming, along with my suggestions for the future. Through this argument I hope to make a case that further funding and research would not only be beneficial to existing and future theatres, but essential to the community, and especially to the students.
Advisors/Committee Members: Pope, Durand.
Subjects: Arts Management; Educational Sociology; Fine Arts; Gender Studies; Glbt Studies; Mental Health; Minority and Ethnic Groups; Performing Arts; Psychology; Social Work; Theater; Theater Studies
Keywords: LGBT; theatre; youth; gay; homosexual; therapy; theatre of the opressed; Boal
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10.
DeHaven, Brett Marie.
Principles of Persuasion for Nonprofit Fundraisers.
Degree: MA, Theatre Arts-Arts Administration, 2010, University of Akron
An examination of three compliance-gaining strategies (Liking, Reciprocity, Reciprocal Concessions) viewed through the lense of a cultural fundraiser.
Advisors/Committee Members: Pope, Durand.
Subjects: Arts Management
Keywords: persuasion; fundraising; persuasive communication processing; Elaboration Likelihood Model; Heuristic-Systematic Model
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11.
Ding, Zi-Yun.
Branding in Arts Organizations.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► As the economic climate has weakened and the technology available for accessing…
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▼ As the economic climate has weakened and the technology available for accessing arts and entertainment at home has improved, the number of people attending arts events has declined. Arts organizations are facing increasing challenges both from competitors and from the current economic situation. If arts organizations are to survive, they must evolve with the times by expanding their current strategies and creating new tactics to ensure the continuation of attendance of the events that they organize. Many studies have found that brands can strengthen the power of organizations by increasing customer loyalty and developing a differentiated or clear identity. The purpose of this thesis is to examine branding, which is a useful and well-known strategy in the commercial sector, and investigate ways that it might be applied in the area of nonprofit—specifically arts—organizations. An examination of existing research can help establish how arts organizations use branding. The intention of this thesis is to suggest ways to enhance the use of branding strategies in arts organizations. As the scholar Alan Kay has stated, “the best way to predict the future is to create it” (Wheeler 2009), and it is this notion that lies at the heart of this thesis; the use of branding is clearly beneficial to arts organizations, regardless of whether they are profit or nonprofit, big or small.
Advisors/Committee Members: Pope, Durand L.
Subjects: Arts Management
Keywords: Branding; Arts; Arts organization
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12.
Durbin, Charles A.
Fundamentals of Modern Nonprofit 501 (c)(3) Organizations.
Degree: MA, Theatre Arts-Arts Administration, 2010, University of Akron
► This thesis was written to give someone a general knowledge and detail…
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▼ This thesis was written to give someone a general knowledge and detail of what a nonprofit organization is and how it functions as an entity. The thesis examines different elements of the organization as incorporating, securing a federal tax deductible status, and to explain in detail about fund-raising, financial accountability, and creating sophisticated methods of developing major donors. The thesis will also touch on basic details of by-laws of the organization, the operation and the standards of excellence that a nonprofit should abide by.
Advisors/Committee Members: Pope, Durand.
Subjects: Business education
Keywords: Donor; CHARITABLE; NPOs; ORGANIZATIONS; NONPROFIT ORGANIZATION; TAX
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13.
Florjancic, Linda M.
The Parents' Role in the Development of Youth and College-Level Musicians.
Degree: MA, Theatre Arts-Arts Administration, 2007, University of Akron
► Parents of young musicians have a major effect on their children in…
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▼ Parents of young musicians have a major effect on their children in regard to their chosen musical path. In order for some of these musicians to succeed, they have to be forced to improve their talents. Parents even turn into “stage mothers and fathers” so their child can be successful. Research and even reality television has explored parental effect on young athletes and academics but little research has been completed with regard to young musicians. For this project, approximately 200 youth orchestra and college musicians were surveyed. For the youth orchestra sector, the members of the Cleveland Orchestra Youth Orchestra and Baldwin-Wallace Senior Youth Orchestra were chosen. In the college sector, Baldwin-Wallace College Symphony Orchestra and the University of Akron Symphony Orchestra were selected. The surveys consisted of 24 questions for the youth orchestra members and 20 questions for the college musicians. The questions address such issues as seating and financial support.
Advisors/Committee Members: Pope, Durand L.
Subjects: Music
Keywords: Parent's Role, Musicians, Cleveland Orchestra Youth Orchestra, Baldwin-Wallace Senior Youth Orchestra, University of Akron Symphony Orchestra, Baldwin-Wallace College Symphony Orchestra
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14.
Flowers, Lauren.
Marketing In A Small Resort Town: A Case Study Of The National Repertory Orchestra.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► The National Repertory Orchestra is an organization located in the small resort…
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▼ The National Repertory Orchestra is an organization located in the small resort town of Breckenridge, Colorado. This orchestra uses its marketing to gain an audience that is largely single ticket buyers. This case study explores the marketing methods used and how being in a small town affects the orchestra and the type of audience that it receives.
Advisors/Committee Members: Pope, Durand.
Subjects: Arts Management
Keywords: marketing; orchestra; single ticket buyers; small town orchestra
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15.
Ford, Sarah Elizabeth.
Music Education for Adolescents in Residential Treatment.
Degree: MA, Theatre Arts-Arts Administration, 2008, University of Akron
► Children and adolescents who are facing risk factors to their development and…
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▼ Children and adolescents who are facing risk factors to their development and ultimate success can gain a variety of necessary social skills through participation in the creation and performance of music. Despite the existence of research supporting the positive impact that music education may have on at-risk adolescents, there is a lack of research and literature examining the possible effects of music education on adolescents who are involved in residential placements. The clients who are served in Bellefaire Jewish Children's Bureau's Intensive Treatment Unit, Cottage 10, receive comprehensive services to address their immediate safety and well being, as well as mental health, behavioral, and educational needs. Though the services provided by Bellefaire JCB are extensive, there is no music education or active music making taking place. This paper provides an in-depth examination of the services in place in the Intensive Treatment Unit, Cottage 10, as well as a proposal for a music education program for this facility. This program will provide the basis for further research to take place dealing with the possible effects of music education for adolescents in residential treatment.
Advisors/Committee Members: Sapienza, Neil.
Subjects: Music education
Keywords: Music Education; At-risk Adolescents; Residential Treatment
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16.
Graham, Tracy Ann.
A Preventive Conservation Guidebook.
Degree: MA, Theatre Arts-Arts Administration, 2009, University of Akron
► The discussion contained within “A Preventive Conservation Guidebook” outlines the basic philosophy…
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▼ The discussion contained within “A Preventive Conservation Guidebook” outlines the basic philosophy of collections management, or rather what I refer to as the philosophy of “being a registrar.” We serve as collections managers because we believe in the benefit of cultural heritage and stewardship, and we follow through on this belief by respecting our collections and placing their needs as priorities. One of the most important ways in which we carry this out is by subscribing to the theories and practices of Preventive Conservation. This text serves as a guidebook for museum collection managers and registrars to begin subscribing to and integrating Preventive Conservation practices into their personal belief system and daily operations. In attempt of this, I discuss the term, present information pertaining to its practices and introduce a model for providing quality collections care through a combination of Preventive Conservation theory and continuing education. Additionally, this text introduces the results of a Ohio-wide survey of collection holding institutions and their collections care practices and current preservation and educational or professional training needs.
Advisors/Committee Members: Pope, Durand.
Subjects: Continuing education; Fine Arts; Library science; Museums
Keywords: Preventive Conservation; Museology; Museum Studies; Museum; Collection Management; Registrar; Preservation; Conservation; Survey; Continuing Education; Inventorying; Long-Range Planning; Emergency/Disaster Planning; Integrated Pest Management Program
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17.
Hai, Xingyu.
Guggenheim Foundation and Its Global Network.
Degree: MA, Theatre Arts-Arts Administration, 2012, University of Akron
► This work deals with the Guggenheim Foundation’s “Global Museum Network” and its…
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▼ This work deals with the Guggenheim Foundation’s “Global Museum Network” and its international collaborations with a variety of partners. It also includes a look at the global business management model that has been developed by the Guggenheim Foundation administrators. The main purpose of this work is to examine the “branding system” which was created and utilized by the Guggenheim Foundation and to analyze the system’s advantages and disadvantages within their global operation. The Guggenheim brand system depends on the multination art policies, the development of foreign funding sources, and dealing with international partners and sponsors.
Advisors/Committee Members: Pope, Durand.
Subjects: Arts Management
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18.
Harris, Joelle Leigh.
Creativity, Cognition, and the Arts.
Degree: MA, Theatre Arts-Arts Administration, 2012, University of Akron
► There always has been a struggle between advocates of the arts and…
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▼ There always has been a struggle between advocates of the arts and those who make arts-based policies, as to how to define and explain the benefits of arts education and exposure to the arts to the general public. For many, the arts hold an intrinsic value independent of any “useful” function – art for art’s sake. Others, particularly those asked to fund the arts ask for justification for public support. They ask for proof of the value of the arts to society. It is in an effort to provide some answers to these people that this thesis is written. This paper will briefly discuss the history of creativity and how societal views of creative thinking have evolved over time. It will explore the history of creativity and the relationship between the arts, creativity, and learning. It will examine how we as human beings learn, and how exposure to the arts and arts education is vital for growth and development, cognitively, creatively, academically, emotionally, socially, and from a societal perspective. Finally, this paper will examine what Newsweek identified as the “Creativity Crisis” in America today with particular interest in how arts education can be utilized as vital tools of growth in all areas of life. This project will serve as a broad scope research paper, the purpose being to explore a number of topics in the field of creativity, cognition, and the arts, to build a bibliography that will be of assistance to those interested in this area of study, and to serve as an advocacy piece for creative learning and exposure to the arts and arts-based education.
Advisors/Committee Members: Pope, Durand.
Subjects: Arts Management
Keywords: creativity; cognition; arts; arts advocacy; leadership; emotional intelligence; multiple intelligence
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19.
Hollis, Alan D.
Implementing Best Practices of Museum Exhibition Planning: Case Studies from the Denver, Colorado Art Museum Community.
Degree: MA, Theatre Arts-Arts Administration, 2010, University of Akron
► Exhibitions are at the core of museums’ public functions and successful exhibition…
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▼ Exhibitions are at the core of museums’ public functions and successful exhibition planning is necessary for museums to thrive. Institutions in the Denver art museum community continually challenge themselves to offer unique, world-class exhibitions to their audiences, but often they must struggle against pre-conceived notions that they are not up to the task. This paper examines three exhibitions, chosen for their variety in scale, objectives, presentation, and the background of the curators and presenting institutions. The first exhibition studied in this paper is Masterpieces of Colorado: A Rich Legacy of Landscape Painting, presented by Foothills Art Center in Golden, Colorado and the Colorado Council on the Arts, and curated by Rose Fredrick. The second case study is based on Christo and Jeanne-Claude: Prints and Objects, presented by the Metro State College Center for Visual Art (CVA) in Denver, Colorado, and curated by Jennifer Garner. The third exhibition examined is Clyfford Still Unveiled: Selections from the Estate, presented by the Clyfford Still Museum, and curated by Dean Sobel. The primary research method is first-person interviews with the curators. Preparation for the interviews was done through site visits to the exhibitions, research on the artists, and research on Best Practices in museum exhibition planning. The results are an informed study on the methods and processes undertaken by these curators, and the conclusion that it is nearly impossible to define one set of rules for exhibition planning. There are many variables and every institution must find a system that fits its situation.
Advisors/Committee Members: Pope, Durand.
Subjects: Art History; Fine Arts; Museums
Keywords: museum exhibition planning; exhibition planning; exhibition; art exhibition; Christo; Jeanne-Claude; Clyfford Still; Colorado art; Center for Visual Art; Clyfford Still Museum; Masterpieces of Colorado; art; Best Practices
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20.
Horn, Chase A.
SURVEY OF THE LOCAL NONPROFIT ARTS CLIMATE AND INTERNAL ASSESSMENT.
Degree: MA, Theatre Arts-Arts Administration, 2007, University of Akron
► In the following thesis, the author researched, designed, and administered a customer…
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▼ In the following thesis, the author researched, designed, and administered a customer survey to assist the Center for Nonprofit Excellence in better understanding and providing maximized value to Akron area nonprofit arts organizations. Upon completion of the survey, the author interpreted and reported the results of the survey and made suggestions to the President and CEO of CNE. These were used to assess and appropriately satisfy the needs of CNE’s arts customers related to capacity building in their organizations.
Advisors/Committee Members: Pope, Durand L.
Subjects: Fine Arts
Keywords: Nonprofit, Arts, Culture, Akron, OH
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21.
Johnson, Yolanda F.
A Useful Guide to Planning Special Events for Arts Organizations.
Degree: MA, Theatre Arts-Arts Administration, 2006, University of Akron
► A Useful Guide to Planning Special Events for Arts Organizations examines special…
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▼ A Useful Guide to Planning Special Events for Arts Organizations examines special event fundraising from the viewpoint of being a tangible way for organizational stakeholders to celebrate an arts organization's mission and vision, in addition to the role of special events in donor cultivation and public relations. It also serves as an instructional guide, to assist organizations with determining the most effective type of events and how to plan and execute them efficiently.
Advisors/Committee Members: Pope, Durand.
Keywords: Special Events, Arts, Fundraising, Event Planning, Donor Relations
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22.
Kim, SeJeong.
Understanding of Museum Branding and Its Consequences on Museum Finance.
Degree: MA, Theatre Arts-Arts Administration, 2008, University of Akron
► Brands play multiple and critical roles for nonprofit museums. A strong brand…
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▼ Brands play multiple and critical roles for nonprofit museums. A strong brand is essential for fundraising and further implementing museum missions. Building trust with customers and donors helps museums succeed in an insecure and rapidly changing environment. Many museums have accepted the concept of brands into their management and actually carry out branding campaigns. However, misconceptions of brands and branding still exist, even among nonprofit leaders and managers. Also, there is no consistent understanding of brands and branding. These misconceptions can be barriers to museums efficiently undertaking branding strategies. Especially daunting is the perception of branding as an expensive practice-a very sensitive matter for nonprofit organizations. It is essential that museum managers correctly understand the financial concepts of brands and branding. Knowing the value of the brand asset can ensure that it is measured, protected, and leveraged to meet the missions of the organization successfully. Museum managers and leaders are uniquely responsible for strengthening their brand assets and for successfully positioning their organizations for the future. Case studies demonstrate the possibilities of museum branding at low cost; a fact that should motivate many small museums that can not expend millions upon branding campaigns to consider a branding project more positively. It is desirable for museums to exchange information regarding branding campaigns and to study vigorously various cases of museum branding. Since brands are related to each institution's core value each case is unique, but the process is similar in every case. It is not money, but the serious and sensible consideration for each institution's values that leads to a successful brand. It would be in the best interest of each institution to engage in a branding campaign.
Advisors/Committee Members: Pope, Durand.
Subjects: Marketing; Museums
Keywords: Museum Branding, Nonprofit Marketing, Branding
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23.
Kirley, Rachel B.
The Education and Practical Experience of Theatrical Production Managers.
Degree: MA, Theatre Arts-Arts Administration, 2005, University of Akron
► Theatrical Production Manager is a title that is relatively new to the…
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▼ Theatrical Production Manager is a title that is relatively new to the theatre. While today many theatres have production managers on staff, there is no universal job description applicable to every production manager in the field. This study examines the field, the few academic programs that offer specialized preparation for a career, the available texts, and develops a comprehensive semester-long class in theatrical production management. From the research collected, a combination of methods, along with a will and a desire to become a production manager could very well be the best way to enter the field. Most of the production managers interviewed believe that education is important for building a strong skill base. The rest should be learned in practice, while working as an assistant production manager or during an internship.
Advisors/Committee Members: Pope, Durand L.
Subjects: Fine Arts
Keywords: theatre; production management; education; practical experience; internships; technical theatre; administration
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24.
Lake, Christy.
Exhibit Construction: Conservation, Preservation, Materials, and Design Focus on the Pro Football Hall of Fame Canton, Ohio.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► Standards are set by conservators as to the ideal conditions in…
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▼ Standards are set by conservators as to the ideal conditions in which artifacts are stored and displayed. These standards provide for the preservation of museum objects that, if left alone and vulnerable to the environment, would deteriorate at a much faster rate. Unfortunately, using all ideal materials in storage and exhibit case construction is not within the budget for most small to medium sized museums. Therefore, adaptations from the standards should be made dependent on museum resources on a case-to-case basis. This paper is focused on the construction of exhibit cases and galleries to fit conservation standards and addresses the objects displayed, materials used to construct display cases, the role these materials play in the preservation of objects, and less expensive alternatives. For the purpose of this project, the focus is on museum objects and needs of the Pro Football Hall of Fame, National Football Museum, LLC in Canton, Ohio. This paper is broken into five areas that cover the different concerns in the creation of conservation quality exhibits. The first chapter, “Care of Objects”, covers the different materials that make up museum objects in this museum and the specific concerns regarding the degradation of materials. The second chapter, “Environmental Control of Objects on Exhibit”, addresses safe and not-so-safe lighting options, how light is damaging to materials, interior case lighting versus exterior case lighting, temperature and relative humidity, and dangers of airborne pollutants. A chapter on “Safe Exhibit Case Construction Materials” covers what building materials should be used and those that should be avoided. “Exhibit Case Design and Security” explains the different case styles, case access, and security principles that should be taken into account when designing exhibit cases for museum objects. “Sealed vs. Ventilated Exhibit Cases” explores the difference between these two types of exhibit cases and when each style is more appropriate. The chapter also addresses environmental control within the case, as well as forced and passive ventilation of an exhibit case. There are no citations within the text of this thesis to allow for an easier flow of information without the interruption of citations. All sources used in the research conducted for this thesis can be found at the end of the text. There is an appendix that includes further resources such as diagrams that need more clarification than can be provided within the main chapters, as well as photographs of the display cases constructed during the renovation of the Lamar Hunt Super Bowl Gallery at the Pro Football Hall of Fame.
Advisors/Committee Members: Pope, Durand.
Subjects: American History; Archaeology; Arts Management; Conservation; Design; Fine Arts; History; Modern History; Museums; Museum Studies; Sports Management
Keywords: museum; exhibit; preservation; artifact; exhibit design; conservation
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25.
Lawver, Kimberly.
SWOT Analysis of Theatre 8:15, A Children's Community Theatre.
Degree: MA, Theatre Arts-Arts Administration, 2012, University of Akron
► Non-profits may undergo changes that indicate that it is advisable to reevaluate…
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▼ Non-profits may undergo changes that indicate that it is advisable to reevaluate its organizational objectives. One way to assess the mission of the nonprofit and its operations in regards to a changing environment is to perform what it commonly called a SWOT analysis. This kind of analysis evaluates the internal Strengths and Weaknesses of the organization, as well as an external evaluation of Opportunities and Weaknesses, which may affect its ultimate success. This analysis shows the changes in a community theater, which has the love of a community, but a definite weakness within the organization that may result in the closing its doors.
Advisors/Committee Members: Pope, Randy.
Subjects: Arts Management
Keywords: SWOT Analysis
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26.
Lee, Erin Gilligan.
New Audiences for New Music: A Study of Three Contemporary Music Ensembles.
Degree: MA, Theatre Arts-Arts Administration, 2009, University of Akron
► This thesis argues that the ongoing creation and performance of contemporary music…
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▼ This thesis argues that the ongoing creation and performance of contemporary music is both vital to the cultural identity of the United States as well as an important instrument in developing audiences for classical music organizations. To support this belief, this thesis examines three chamber music ensembles: The Kronos Quartet, Bang on a Can All Stars, and eighth blackbird. These three ensembles have been successful in areas such as attracting diverse audiences of all ages and consistently performing to near or at capacity audiences, areas where other performing arts organizations constantly strive, yet continuously fall short. This thesis explores the effect that adventurous programming, combined with creative presentation, has in engaging a diverse audience base.
Advisors/Committee Members: Pope, Durand.
Subjects: Fine Arts; Marketing; Music
Keywords: Audience Development; Arts Administration
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27.
Lin, Pei Yi.
Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century.
Degree: MA, Theatre Arts-Arts Administration, 2008, University of Akron
► The proliferation of symphony orchestras has enriched American cultural life. However, as…
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▼ The proliferation of symphony orchestras has enriched American cultural life. However, as the environment has changed over the past decades, symphony orchestras have encountered new challenges and opportunities in developing audiences. To survive, symphony orchestras must identify challenges and adapt their programming and marketing to maintain audiences and to develop new audiences. This thesis discusses the special challenges in developing audiences in the twenty-first century, and proposes the development of young professional audiences as one possible solution.
Advisors/Committee Members: Sapienza, Neil.
Keywords: Symphony Orchestra; Audience Development
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28.
Marshall, Brian M.
Caryl Crane Children's Theatre A Strategic Analysis.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► This study will seek to examine and evaluate the past and current…
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▼ This study will seek to examine and evaluate the past and current structure of Bowling Green State University’s Caryl Crane Children’s Theatre, including its business model, programming, and participation levels. It will also present a feasibility study for the creation of a new play festival as an element of a strategic plan for the future of the company. Elements of this analysis include research into comparable models and current trends in youth programming. Recommendations of this research can be offered to the artistic staff, the governing Caryl Crane Children's Theatre Advisory Board and to like organizations with whom a change in direction is being sought.
Advisors/Committee Members: Pope, Durand.
Subjects: Arts Management
Keywords: Caryl Crane Children's Theatre; children's theatre, theatre
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29.
Oelbracht, Kristan A.
Institutional Culture: A Case Study Of Stan Hywet Hall And Gardens Reliance On Volunteers.
Degree: MA, Theatre Arts-Arts Administration, 2008, University of Akron
► This thesis will explore the reliance on volunteers by Stan Hywet Hall…
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▼ This thesis will explore the reliance on volunteers by Stan Hywet Hall and Gardens, focusing on the perspectives of both the organization and the volunteers, and analyzing the implications for continued reliance on the volunteers.
Advisors/Committee Members: Pope, Durand.
Subjects: American history; Architecture; Cultural anthropology; Horticulture; Management; Museums; Organization theory; Organizational behavior; Personal relationships
Keywords: Akron history
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30.
Ostertag, Tricia M.
Using the Arts for Economic Development: A Case Study of the Canton Arts District.
Degree: MA, Theatre Arts-Arts Administration, 2011, University of Akron
► The nonprofit arts industry, which generates $166.2 billion in economic activity each…
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▼ The nonprofit arts industry, which generates $166.2 billion in economic activity each year, is a powerful force for economic development nationwide. Arts initiatives have served as components of economic development programs by assisting local governments in many ways. Communities that invest in the arts reap additional benefits of jobs, economic growth, and quality of life. In times of economic difficulties people often look for things to eliminate in order to save money. Support of nonprofit organizations has taken a hit in the last five years and the arts have felt the cuts more than any other. Sources of support include corporate donations and sponsorships, giving by individuals, federal and state government grants, and grants from private foundations. What so many fail to see, and what this thesis will examine, is the economic stimulus that the arts can bring to communities when founded and nourished by sound business principles. In the chapters that follow I hope to encourage community based arts revitalization. The arts can create an influx of tourism, a surge in job creation, and have the ability to draw a young, creative, and energetic workforce to a community. The arts draw business industry professionals seeking inspiration, entertainment and a thriving home to raise their families. Nonprofit arts and culture organizations are an important component of a prosperous community. They are employers, consumers, producers and members of local organizations such as chambers of commerce and because of these roles, they have a strong position in the economic stability of an area. The direct economic impact that this has will be explored. The thesis will delve into the successful creation of a community arts district and its effect on the local economy by examining the Canton Arts District. This in-depth look at a depressed city center's metamorphosis into a thriving arts hub bares evidence to the power the arts can provide. This study also shows how a single city arts initiative transitioned into a county wide arts council, thereby spreading its effect to every corner of its community base. The examples of arts rejuvenation spread from coast to coast with wide-ranging strategies and successes. By looking at the facts and statistics gathered in the following chapters I hope to expose bankable concepts for real community arts growth.
Advisors/Committee Members: Durand, Pope.
Subjects: Arts Management; Economics; Urban Planning
Keywords: arts; economic; development; canton; ohio; case; study; administration
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